Fort Point Beer Co.

Illustration and design for local San Francisco brewery.

Fort Point Beer Co.

Illustration and design for local San Francisco brewery.

Illustration / Packaging / Manual SF

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Fort Point Beer Co. offers a variety of brews, each featuring a unique illustration. The design language for the brewery was initially developed by the team at Manual. I created the illustration and applied it to the design of the can for their latest IPA. The scene features unique symbols for the city of San Francisco, the trolley being one of them. The hills, row houses, and hidden stairs around the neighborhoods are also referenced. Below are my sketches exploring a variety of themes centered around the city.

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Sketches showing scenes from Alamo Square, in the center of San Francisco—southwest facing views.

Sketches on the theme of transportation specific to the city of San Francisco.

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Various sketches on the theme of doorways, based on the unique entrayways of the city's colorful rowhouses.

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Juan Aranda
Graphic Design & Art Direction

©2022

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