Turn the Page STL
Identity for early childhood reading initiative based in St. Louis.
Identity / Branding / Non-profit / Human Agency
The Turn the Page STL identity invites you to read what’s inside. The symbol is a simplified geometric book-form, that also functions as an image container. ‘STL’ is an abbreviation for St. Louis, Missouri and is included to help give a sense of place. ‘Turn the Page’ is a chapter specific to St. Louis among other like-minded efforts to support childhood literacy.
Brand colors inspired by the colors of the city flag of St. Louis.
Out of Home advertisement showing the symbol being used as an image container.
The symbol can also be used as a marker, or starting point, across a variety of brand applications.
